MomCare — UX/UI Case Study
MomCare is a maternal health companion app designed to support mothers throughout pregnancy. This end-to-end case study covers the full UX process: research, synthesis, ideation, design, prototype.
A companion, not a clinical tool
The visual language was deliberately warm and human — soft tones, generous spacing, friendly copy. The app should feel like a trusted companion, not a clinical form.
Understanding mothers' real needs
Qualitative interviews at different pregnancy stages + survey. Key themes: information overwhelm, isolation between appointments, desire for human rather than clinical experience.
→ Mothers didn't want more information — they wanted the right information, at the right moment, from a source they could trust.
Personas & journey mapping
Personas: first-time mother, experienced mother, high-risk pregnancy. Journey mapping revealed critical moments between appointments — where the app could add most value.
High-fidelity screens
Core features: week-by-week tracker, appointment manager, symptom log, community space, expert content library. Each grounded in research-identified user needs.
MomCare reinforced that simplicity requires more research, not less. The cleaner the final interface, the more work happened upstream.
