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ANGELICA
Rey.

Product Designer · Valencia, Spain

Hello, I'm a Product designer creating clear and efficient digital experiences — based in Spain. Let's create!

hello@angelicarey.com View work →
Angelica Rey — Product Designer
work.

Selected projects

All work ↗
Order Management 360
HelloPrint · Internal Tool 2024–2026
Order Management 360
Redesigned HelloPrint's internal platform, migrating 20+ agents from a 13-year legacy system to a full action console.
Complaints Redesign
HelloPrint · Internal Tool 2025
Complaints Redesign
Reduced complaint handling from 5 → 3 min per product, and from 30+ → 10–12 min for complex multi-product orders.
E-commerce Experience Optimization
HelloPrint · E-commerce 2024
E-commerce Experience Optimization
Optimised the full e-commerce journey — checkout, post-purchase, and self-service — reducing support dependency and improving conversion.
Refund Redesign
HelloPrint · Internal Tool 2025
Refund Redesign
Moved refund validation from manual Team Lead reviews to system-enforced rules — reducing errors and increasing agent autonomy.
about me.

I create experiences that don't just look good, they perform better: less friction, fewer errors, and real impact on how people interact with products.

With a background in Business Administration, I bridge the gap between design and business. I make data-driven decisions that enhance both the user experience and the product's bottom line.

My work lives at the intersection of UX design and product thinking. At HelloPrint, I grew from UX/UI Designer into a Product Owner role — leading strategy, owning the backlog, and shipping tools used daily by teams of 20+.

I'm drawn to complex operational problems: tools that handle messy edge cases, flows that need to scale, systems where good design genuinely saves people time and effort.

LinkedIn ↗ Behance ↗ Download CV ↗
Angelica Rey
experience.

Where I've worked

Two years, two product roles, one consistent focus: making complex systems feel simple for the people who use them every day.

↓ Download full CV
Product Designer & Product Owner
Mar 2024 — Feb 2026
HelloPrint · E-commerce
Led the redesign of HelloPrint's internal order management platform (360), migrating a 20-person Customer Experience team from a 13-year legacy system to a modern action console.
Designed and shipped the Complaints, Refund, and Returns flows — reducing handling time and eliminating the main sources of operational error.
Stepped into a Product Owner role: owned backlog prioritisation, wrote acceptance criteria, facilitated sprint reviews, and aligned engineering, operations, and business stakeholders.
Translated business rules and operational complexity directly into product decisions and interface logic.
UX/UI Designer · Mar–Dec 2024
Designed and optimised key e-commerce flows including checkout, post-purchase, and the customer account experience for multiple international markets.
Combined heatmap analysis, CS ticket data, and benchmarking to identify friction points and drive evidence-based design decisions.
UX/UI Designer
Sep 2023 — Feb 2024
TwinTune · AI / Mobile
Collaborated with the co-founder to redesign TwinTune, an AI-powered vocal training platform, from the ground up.
Designed the full mobile experience: service discovery, purchase flows, and AI-generated content delivery.
Built high-fidelity prototypes and contributed to the design system, supporting development handoff.
Education
Academic background
Bootcamp Product Design UX/UI — Escuela de Empresarios (EDEM), Valencia · 2023
Business Administration — Universidad Cooperativa de Colombia · 2022
skills & tools.

Product & UX

UX Research
Usability Testing
Wireframing & Prototyping
Design Systems
Information Architecture
Data-informed Design

Product Ownership

Backlog Prioritisation
Agile / Scrum
Stakeholder Alignment
Acceptance Criteria
Dev Handoff
Cross-functional Collab

Specialisations

Internal / B2B Tools
E-commerce UX
Operational Workflows
Mobile UX
Multi-market Products
Heatmaps & Analytics

Tools

Figma FigJam Jira Notion Hotjar Miro Whimsical Maze Google Analytics Zeplin
contact.

The next big project
starts with a "hello."

I'm currently open to new opportunities — product design roles, short-term contracts, or just a good conversation about building better products.

Say hello → ↓ Download CV
hello@angelicarey.com +34 663 46 5445 LinkedIn ↗ Behance ↗