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Product Designer · Valencia, Spain

ANGELICA
Rey.

Hello, I'm a Product designer creating clear and efficient digital experiences — based in Spain. Let's create!

Angelica Rey
Open to work
Valencia · Remote
work.

Selected projects

Order Management 360
HelloPrint · Internal
Product Design & PO2024–26
Order Management 360
Migrated 20+ agents from a 13-year legacy system to a full action console — cutting context-switching and operational friction.
Complaints Redesign
HelloPrint · Internal
Product Design & PO2025
Complaints Redesign
5→3 min per complaint. 30+→10 min for complex multi-product orders. Bulk duplication eliminated the biggest time sink.
E-commerce Optimization
HelloPrint · E-commerce
UX/UI Designer2024
E-commerce Experience Optimization
Redesigned checkout, post-purchase, and self-service flows. Reduced CS ticket volume and improved conversion across international markets.
Refund Redesign
HelloPrint · Internal
Product Design & PO2025
Refund Redesign
Moved refund validation from manual Team Lead reviews to system-enforced rules. Errors prevented at source, not caught after the fact.
Molo · Product Catalog SKU NAME STATUS PRICE ML-SS24-001 Linen Wrap Dress 4 variants Published €89.00 ML-FW24-001 Wool Blazer — Camel 3 variants · 6 images Review €245.00 ML-SS24-089 Linen Shorts — Ecru 4 variants · 3 images Published €79.00 ML-FW24-012 Silk Slip Blouse 6 variants · 5 images Draft €124.00 1,248 SKUs ● 312 Published ● 34 Review ● 902 Other SS24 Seasonal collection · 8-week drops
Molo Brands · E-commerce
UX/UI Designer2023
Molo Brands — Product Catalog Tool
Internal PIM tool for a D2C fashion brand. Replaced spreadsheets with a structured system — managing 1,200+ SKUs without bottlenecks.
c. 📁 📄 👤 + New Projects THIS MONTH €48k HOURS/WK 142h DUE WEEK 3 Norma Rebrand Brand Identity · Phase 3/4 · €18,400 86% Apr 8 ⚠ In Progress Garra E-commerce Web Design · Phase 1/3 · €22,000 35% May 20 On Track Volta Campaign Social · Phase 2/2 · €9,500 90% Apr 12 In Review 8 active projects · €184k total · 12 team members
Curio · SaaS
Product Designer2023
Curio Studio — Project Management SaaS
SaaS dashboard consolidating project budgets, timelines, and client communication — replacing five disconnected tools.
🌿
Pana Health · Mobile
UX/UI Designer2023
Pana Health — Patient Onboarding
Reduced app drop-off from 62% to 31% by redesigning onboarding from 12 screens to 5, with plain language and progressive disclosure.
€3.2k
↑12%
Fold · Fintech
Product Designer2023
Fold — Freelancer Finance Dashboard
Simplified invoicing and expense tracking for freelancers managing 10+ clients — reducing cognitive load with a clear 3-layer dashboard.
MomCare UX Case Study
Concept · Mobile App
UX/UI Designer2023
MomCare — UX/UI Case Study
End-to-end UX case study for a maternal health companion app — research, journey mapping, and high-fidelity prototype in Figma.
Prueba Técnica UX/UI
Web App · Challenge
UX/UI Designer2024
Prueba Técnica — UX/UI Challenge
Technical design challenge: web app interface and marketing landing page designed under real hiring conditions.
about me.

I create experiences that don't just look good, they perform better: less friction, fewer errors, and real impact on how people interact with products.

With a background in Business Administration, I bridge the gap between design and business. I make data-driven decisions that enhance both the user experience and the product's bottom line.

At HelloPrint I grew from UX/UI Designer into a Product Owner role — leading strategy, owning the backlog, and shipping tools used daily by 20+ people. I'm drawn to complex operational problems where good design saves real time and real effort.

Angelica Rey
experience.

Where I've worked

Two years, two product roles, one consistent focus: making complex systems feel simple for the people who use them every day.

↓ Download CV
Product Designer & Product Owner
Mar 2024 — Feb 2026
HelloPrint · E-commerce
Led the redesign of HelloPrint's internal order management platform (360), migrating a 20-person CX team from a 13-year legacy system.
Shipped Complaints, Refund, and Returns flows — reducing handling time and eliminating primary sources of operational error.
Stepped into Product Owner role: backlog ownership, acceptance criteria, sprint reviews, and stakeholder alignment across engineering and business.
UX/UI Designer · Mar–Dec 2024
Optimised e-commerce flows: checkout, post-purchase, and customer account across multiple international markets.
Combined heatmap data and CS ticket analysis to drive evidence-based design decisions.
UX/UI Designer
Sep 2023 — Feb 2024
TwinTune · AI / Mobile
Redesigned TwinTune, an AI-powered vocal training platform — full mobile experience including purchase flows and AI content delivery.
Built high-fidelity prototypes and contributed to the design system supporting development handoff.
Education
Academic Background
Bootcamp Product Design UX/UI — Escuela de Empresarios (EDEM), Valencia · 2023
Business Administration — Universidad Cooperativa de Colombia · 2022
skills & tools.

Product & UX

UX Research
Usability Testing
Wireframing & Prototyping
Design Systems
Information Architecture
Data-informed Design

Product Ownership

Backlog Prioritisation
Agile / Scrum
Stakeholder Alignment
Acceptance Criteria
Dev Handoff
Cross-functional Collab

Specialisations

Internal / B2B Tools
E-commerce UX
Operational Workflows
Mobile UX
Heatmaps & Analytics
Multi-market Products

Tools

FigmaFigJamJira NotionHotjarMiro WhimsicalMazeZeplin Google Analytics
contact.

The next big project
starts with a "hello."

Open to product design roles, short-term contracts, or a good conversation about building better products.